๐๐๐ฒ๐ฟ ๐๐ผ๐ป๐ฑ๐ฒ๐ฟ๐ฒ๐ฑ ๐ถ๐ณ ๐๐ฃ๐ง ๐ฐ๐ผ๐๐น๐ฑ "๐ผ๐๐-๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ถ๐๐" ๐๐ผ๐?
Well, some researchers at The Wharton School had the same question and decided to put GPT-4 to the test against MBA students in a brainstorming showdown.
๐ง๐ต๐ฒ ๐บ๐ถ๐๐๐ถ๐ผ๐ป: generate diverse, innovative ideas for new products targeting college students, under $50.
๐ง๐ต๐ฒ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐บ๐ฒ๐ป๐: the researchers played around with prompts, trying everything from minimal guidance to Chain of Thought (CoT) instructions and even asking GPT-4 to channel its inner Steve Jobs.
๐ง๐ต๐ฒ ๐๐ฒ๐ฟ๐ฑ๐ถ๐ฐ๐: Without clever prompting, GPT-4's ideas tended to be more of the same flavor. But with some strategic nudgingโespecially the CoT approachโthe AI's idea diversity got impressively close to human levels.
๐๐ผ๐ป๐ฐ๐น๐๐๐ถ๐ผ๐ป: AI can be a powerhouse for tactical work, but it still needs that human spark to guide it towards true innovation.
Do you think that in the near future AI will make us obsolete also in terms of creativity?
Link to the full study - https://deliverypdf.ssrn.com/